The Perseverance

Just what London needs - another pub claiming to be a cut above the rest. The Perseverance in Bloomsbury sits there on Lamb's Conduit Street, all smug and self-assured, like it knows something we don't. I trudged in fully prepared to add it to my mental list of mediocre London watering holes, only to find myself grudgingly impressed. Don't you hate when that happens?

Let's address the elephant in the room - The Perseverance isn't trying to reinvent the wheel. It's a pub. In London. Shocking, I know. But while the city drowns in identikit establishments with their carefully curated "authentic" vintage mirrors and mandatory Edison bulbs, this place somehow manages to feel genuinely lived-in rather than Instagram-engineered.

The first thing that caught my attention was the complete absence of the usual pub soundtrack - no distant football commentary competing with chart hits from 2015, no fruit machine singing its siren song of poverty. Instead, there's actual conversation happening. Remember that? People talking to each other in a pub? Like some kind of pre-social media utopia?

The beer selection should be terrible at these prices, but it's frustratingly good. They've managed to strike that impossible balance between craft beer credibility and "I just want a decent pint" accessibility. The Camden Pale Ale comes crisp and properly kept - someone here actually knows how to maintain their lines. I hate that I'm impressed by basic competence, but here we are.

Speaking of prices, they're exactly what you'd expect for central London - which is to say, they'll make your provincial relatives gasp. But unlike many of its neighbors, The Perseverance actually delivers value for your rapidly diminishing pounds. The pizza menu (because of course there's pizza - it's 2025, every pub legally must serve sourdough now) comes from D4100 and is actually worth ordering. Yes, the tomato sauce is intense enough to wake the dead, but that's rather the point, isn't it?

The layout is classic London pub - ground floor bar, upstairs seating, handful of outdoor tables for the dedicated people-watchers and nicotine enthusiasts. But they've somehow avoided the usual cramped feeling that makes most London pubs feel like sardine tins with beer taps. The upstairs space is particularly civilized, offering enough room to actually set down your drink without participating in an involuntary glass-sharing program with strangers.

They're card-only, which will infuriate your one friend who still carries cash like it's 1995, but the tip option on the card machine is refreshingly straightforward. The staff actually seem to enjoy being there, which in London hospitality is about as rare as a reasonable rent price. They're knowledgeable about their drinks without being pretentious - no fifteen-minute monologues about hop varieties unless you actually ask for one.

The dog-friendly policy means you might have to share your space with various four-legged critics, but they tend to be better behaved than most of the human clientele in other pubs I could name. The live music events are curated with actual thought rather than just booking whatever acoustic guitarist was available that night.

For groups, they're surprisingly accommodating, though I'd strongly suggest booking ahead unless you enjoy standing awkwardly by the bar playing musical chairs with strangers. The outdoor seating, while limited, offers prime people-watching opportunities on one of London's most characterful streets.

Look, I wanted to dismiss The Perseverance as just another London pub trying too hard to be special. But like that friend who won't shut up about their CrossFit journey, it's actually backing up its claims with results. It's managed to be both a proper pub and a modern drinking establishment without sacrificing the soul of either.

If you're in Bloomsbury and need a place that won't disappoint your London friends while simultaneously impressing your out-of-town guests, The Perseverance has annoyingly earned its spot on your shortlist. Just don't tell them I sent you - I have a reputation for cynicism to maintain.