The Good Intent

Hidden in plain sight along East Street Market, The Good Intent in London is the kind of pub that makes you feel like you've just discovered buried treasure in your own backyard. This isn't just another London watering hole - it's the pub equivalent of finding a twenty in your jacket from last winter, except WAY better because it comes with cheap pints and character by the barrel-full.

Let me tell you about the time I stumbled into The Good Intent thinking I'd just grab a quick drink and ended up having one of those "how is this place real?" evenings. First off, it's split into THREE different spaces, each with its own personality, like that friend group where everyone's completely different but somehow it just works. You've got the traditional side with its gorgeous exposed woodwork (perfect for pretending you're in a period drama), then there's the cozy fireplace area complete with twinkling fairy lights (hello, date night vibes).

Speaking of bargains - The Good Intent in London's East Street Market is serving up pints at prices that'll make your wallet do a happy dance. We're talking proper London pub atmosphere at corner shop prices. The Guinness here? chef's kiss Perfect pour, perfect price. It's like they're practically giving away liquid happiness.

But here's the real magic - this place opens at 7AM. SEVEN! AM! You know what that means? Market day adventures starting with a cheeky morning pint (no judgment here), or the perfect spot to continue last night's stories into today's breakfast time. The early bird gets the... beer? YES.

The staff here deserve their own paragraph because they're absolute legends. None of that "you're not a regular so I'll ignore you" nonsense you sometimes get at local pubs. These folks welcome you like they've been waiting for you all day. They remember your drink, your name, and probably your life story by the end of your first visit.

Dog owners, get ready to high-five your pup - your furry friends are welcome here! Bring them along and watch them become the pub's newest celebrity. And for all you sports fans? They've got you covered. Nothing beats watching the match in a proper pub where the cheers (or groans) are 100% authentic and the beer is flowing freely.

Live music nights here are something else entirely. Picture this: you're settled in with your mates, the band starts up, and suddenly your "quick Tuesday pint" turns into one of those nights that becomes legendary group chat material for months. The kind where someone inevitably says "remember that random Tuesday at The Good Intent when..."

The outdoor seating situation is prime people-watching territory, especially on market days. Watch the world go by, pint in hand, while the market traders call out their best deals. It's like dinner theater, except better because you can join in the banter and there's no dress code.

Here's some insider intel: this place takes cards (including contactless), so no need to hit the cash point. But the real pro tip? Get friendly with the regulars. They've got stories that could fill books and know exactly which spot at the bar has the best view of everything going down.

Let's talk location - nestled right in the heart of East Street Market, The Good Intent is perfectly positioned for that "one more?" moment after you've bagged your market bargains. Or before. Or during. Really, there's no wrong time to pop in, especially since they're open from dawn till late.

Look, I could tell you more about The Good Intent in London, but honestly? You need to experience this place yourself. It's that rare find that reminds you why proper London pubs are the best social invention ever. Skip the overpriced tourist traps and get yourself down to East Street Market - this is where the real London magic happens. Just don't blame me when your "quick drink" turns into an epic night out that becomes your new favorite story to tell.