Howling Hops Brewery and Tank Bar

Just what East London needed - another craft brewery masquerading as a cultural destination. When I first heard about Howling Hops Brewery and Tank Bar in London, I rolled my eyes so hard I nearly sprained an ocular muscle. Giant steel tanks? Industrial-chic aesthetic? Let me guess, there's probably a neon sign and exposed brick somewhere too. How delightfully original.

But damn them for making it work. Nestled in the heart of Hackney Wick, this place manages to pull off what so many London brewpubs attempt and spectacularly fail at - authenticity without pretension. The massive silver tanks aren't just Instagram bait (though they certainly serve that purpose); they're actually functional vessels delivering some of the freshest beer you'll find this side of the Thames.

Speaking of the beer - and I can't believe I'm saying this - it's genuinely excellent. The tanks aren't just for show; they serve as both storage and dispensing vessels, meaning every pint comes straight from the source, unmarred by excessive pipework or the questionable hygiene practices of traditional pub cellars. The rotating selection typically features around 10 different brews, from precise pilsners to robust porters that could make a Belgian monk question his life choices.

The space itself is frustratingly well-conceived. High ceilings, communal tables, and enough natural light to make even the most dedicated basement-dwelling beer nerd feel somewhat wholesome. They've managed to strike that elusive balance between warehouse-chic and actually comfortable - no small feat in a city where industrial spaces often feel about as welcoming as a tax audit.

What's particularly irksome is how they've handled the food situation. Instead of trying to be everything to everyone (looking at you, every other brewery in London), Howling Hops has kept things refreshingly straightforward. The menu isn't trying to reinvent the wheel - it's proper pub grub that pairs perfectly with their beers. The burgers are juicy, the wings are properly messy, and the portions are generous enough to soak up whatever experimental triple IPA you've convinced yourself to try.

And then there's the staff. In a city where customer service often ranges from actively hostile to performatively posh, the team at Howling Hops manages to be genuinely knowledgeable without being insufferable about it. They'll guide you through the beer selection without making you feel like you're defending a doctoral thesis on hop varieties.

The pricing is... well, it's London. You're not going to find 1990s pub prices here, but considering the quality and the location, it's fair enough. A pint will set you back about what you'd expect from a craft brewery in the capital, and the food prices won't require a call to your financial advisor.

Perhaps most annoyingly, they're dog-friendly. Because apparently, it wasn't enough to nail the beer, food, and atmosphere - they had to go and make it a haven for four-legged friends too. There's something particularly disarming about trying to maintain your cynicism while watching a Golden Retriever charm their way through the Saturday afternoon crowd.

The location, while initially seeming inconvenient, has become part of its charm. Situated along the canal in Hackney Wick, Howling Hops has transformed what could have been just another soulless industrial unit into something that actually adds character to the neighborhood. It's become one of those places that makes you grudgingly admit that maybe, just maybe, London's craft beer scene isn't completely disappearing up its own hop-infused fantasy.

Look, I didn't want to like Howling Hops Brewery and Tank Bar. I really didn't. But if you're going to be in London and you care even remotely about good beer, exceptional atmosphere, or watching dogs make friends with strangers, you owe it to yourself to visit. Just don't blame me when it becomes your new favorite spot. I tried to warn you about how annoyingly good it is.