Greenwood
Victorian pub decor is combined with modern flat screen TVs showing sports at this chic sports bar.
About
Just what London needs - another upscale gastropub masquerading as a proper boozer. The Greenwood in Victoria attempts to walk that precarious line between sports bar authenticity and metropolitan sophistication, and I arrived fully prepared to roll my eyes at yet another soulless attempt to part city workers from their expense accounts.
Look, I wanted to hate it. I really did. The sleek interior, with its carefully curated "casual" vibe and strategically placed HD screens, initially triggered my built-in pretension detector. But somewhere between the third perfectly poured craft beer and what I begrudgingly admit was an exceptional Sunday roast, the Greenwood started to work its irritatingly effective charm on me.
The space itself manages to avoid the typical London pub renovation clichés - you know the ones: exposed Edison bulbs, distressed leather banquettes, and chalkboards featuring supposedly witty quotes about gin. Instead, the Greenwood has created something that actually works: a genuine gathering spot where suited professionals and casual sports fans somehow coexist without either group feeling out of place.
Let's talk about those screens for a moment. Unlike most sports bars where you're forced to crane your neck at awkward angles, these displays are positioned with the kind of thoughtfulness that suggests someone actually watched a game here before mounting them. During big matches, the atmosphere crackles with authentic excitement rather than the forced enthusiasm you find at certain other establishments I could name (but won't, because their lawyers are remarkably persistent).
The food menu is where they could have easily phoned it in, but annoyingly, they didn't. The kitchen turns out proper gastropub fare that makes you forget you're in a place where people occasionally cheer at televisions. Their burger - and I can't believe I'm saying this - might be one of Victoria's finest, with a perfectly seasoned patty that makes most of the neighborhood's dedicated burger joints look like amateur hour.
The breakfast and brunch service deserves special mention, if only because it saved my life one particularly brutal Sunday morning. Their Full English manages to elevate the classics without venturing into unnecessary innovation territory. Yes, you're paying more than your local greasy spoon, but at least the sausages aren't trying to tell you their life story on the menu.
Service walks that fine line between attentive and overbearing, though during peak sports events you might need to channel your inner athlete to catch someone's eye. The staff generally seems to actually enjoy working here, which in London's hospitality scene is about as rare as an affordable pint.
Speaking of prices - let's address the elephant in the room. The Greenwood isn't cheap. Your wallet will definitely feel lighter after an evening here, especially if you venture beyond the decent house wines into cocktail territory. But unlike many similarly priced venues in Victoria, you generally feel like you're getting what you paid for, rather than subsidizing someone's dream of becoming the next Gordon Ramsay.
The reservations system is actually functional (a miracle in itself), and you'll want to use it, especially for sporting events or Sunday lunch. The outdoor seating area provides a front-row seat to Victoria's corporate theater, though London's weather ensures this remains an optimistic addition rather than a reliable feature.
Found myself here five times last month, which is probably the most damning praise I can offer. The Greenwood has managed to do something I thought impossible in modern London - create a space that serves multiple purposes without failing at any of them. Whether you're closing a deal over lunch, watching the match, or seeking redemption through their excellent Bloody Marys, it works.
Fine. You win, Greenwood. I recommend making a booking, if only so you can join me in my reluctant appreciation of what might be Victoria's most well-rounded pub. Just don't tell them I sent you - I have a reputation to maintain.
Contact Information
Address
170 Victoria St, London SW1E 5LB, UK
London, United Kingdom of Great Britain and Northern Ireland (the)
Phone
+44 20 3058 1000Website
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