So Bar Richmond

Just what Richmond, London needed - another cocktail bar masquerading as the solution to all our drinking woes. So Bar Richmond landed on the scene with all the subtlety of a drunk uncle at a wedding, promising craft cocktails and that ever-elusive "vibe" we're apparently all desperate for. I'll admit, I approached with the enthusiasm of a cat being dragged to the vet.

But damn them for actually knowing what they're doing. The first crack in my cynical armor appeared when the bartender - sporting the requisite facial hair and vintage-but-not-really attire - actually produced a Negroni that didn't make me want to cry into my olive. The balance was... irritatingly perfect. And while I fully intended to dismiss So Bar Richmond as yet another pretentious watering hole, their cocktail program kept undermining my determination to hate the place.

Let's talk about the space, shall we? It manages to thread that impossible needle between "trying too hard" and "not trying hard enough." The interior strikes a balance that makes you forget you're in Richmond, which, depending on your feelings about Richmond, could be either a blessing or a curse. The lighting hits that sweet spot where you look at least 20% more attractive than you actually are - a fact I'm sure they calculated with frightening precision.

The service, much to my chagrin, is actually competent. There's table service, which initially made me roll my eyes so hard I could see my brain, but turns out to be rather convenient when you're three cocktails deep and the idea of standing at a bar seems like advanced physics. Yes, there's a service charge, but unlike most places in London where that money seemingly vanishes into a black hole, here you actually get something for it.

Their cocktail menu deserves particular mention, if only because it forced me to eat my words about "innovative" drink programs. The Biscoff-based creation they're oddly proud of shouldn't work - it screams "Instagram bait" - but somehow manages to be both photogenic and legitimately tasty. It's like running into your school bully and discovering they've become a decent human being - confusing but oddly satisfying.

The pricing sits in that sweet spot where you can't quite call it a bargain, but you also can't justifiably complain about being ripped off. It's London prices for London quality, which is about as diplomatic as I can be about spending twelve quid on a drink. At least they don't treat basic mixology like it's alchemy and charge accordingly.

For those interested in more than liquid dinner, they do serve food. It's not going to win any Michelin stars, but it's several notches above the typical pub grub you might expect. The menu is concise - always a good sign that they actually know what they're doing rather than trying to be everything to everyone.

Live music makes an appearance certain nights, and unlike many venues where that means enduring someone's nephew's garage band, So Bar Richmond actually curates their entertainment with something resembling taste. It's background music that doesn't make you want to stick cocktail stirrers in your ears - a surprisingly rare achievement in London's bar scene.

The crowd is... well, it's Richmond. Expect a mix of young professionals pretending their rent isn't crippling them, local residents who remember when the area was "different," and the occasional lost soul who wandered in thinking it was a traditional pub. Somehow, it all works.

Look, I wanted to hate So Bar Richmond. I really did. It would have been easier to dismiss it as another soulless addition to London's oversaturated bar scene. But like finding out that person you can't stand actually has a great sense of humor, this place has an annoying habit of winning you over. Whether you're in the area for work, live locally, or are making a dedicated trip (yes, it's worth it, and I hate myself for saying that), you'll probably end up having a better time than you're prepared to admit.

Make a reservation. Go with friends. Order that ridiculous-sounding cocktail. Just don't blame me when you find yourself becoming one of those irritating people who can't shut up about their new favorite bar in Richmond.