BASE

Just what London needs - another pizza joint with a minimalist name like BASE. I rolled my eyes so hard they nearly got stuck when I first walked past this place in London, expecting yet another wannabe artisanal spot riding the sourdough wave. But here's the thing about BASE London that really gets under my skin: it's annoyingly, frustratingly good.

Let's address the elephant in the room - the prices. In a city where a mediocre sandwich can cost you a small fortune, BASE somehow manages to keep things surprisingly affordable without making you question your life choices or food safety standards. Their £10 weekday lunch deal (pizza plus drink) feels like a pricing error that somehow slipped through London's inflation-obsessed matrix.

I wanted to hate it. I really did. But then I tried their pizza, and my carefully constructed wall of cynicism began to crumble like their perfectly charred crust. The dough hits that sweet spot between Neapolitan tradition and London's need for Instagram-worthy aesthetics - thin enough to be sophisticated, but sturdy enough to actually, you know, hold toppings without becoming a soggy mess in your lap.

Speaking of toppings, they've managed to avoid the cardinal sin of most London pizza places: trying too hard. No gold-leaf-dusted unicorn tears or foraged moss from Hampstead Heath here. Just proper ingredients that actually belong on a pizza, applied with the kind of restraint that suggests someone in the kitchen actually knows what they're doing.

But here's where BASE London really twists the knife - they're not content being just a decent pizzeria. No, they had to go and make themselves an all-day destination, the smug overachievers. The morning coffee is good enough to make your local artisanal café nervous. The brunch menu manages to both satisfy the avocado-toast brigade and those of us who prefer our breakfast without a side of hashtags. And don't get me started on their homemade waffles, which are frankly offensive in their deliciousness.

The space itself is another irritatingly well-executed aspect. It's somehow managed to nail that elusive sweet spot between "casual enough for a quick lunch" and "nice enough for a date night." The outdoor seating area is a particular triumph, offering a rare opportunity to dine al fresco in London without feeling like you're part of a traffic-watching competition.

The bar selection deserves a mention, if only because it's unnecessarily good for a pizza place. A solid beer list including local craft options, cocktails that don't taste like they were mixed by a confused teenager, and wines that go beyond the usual suspects of house red and house white. It's like they're showing off at this point.

Let's talk about the service. It's... well, it's London service, which means it ranges from surprisingly friendly to endearingly awkward, but rarely dips into the realm of actively hostile. The staff generally seems to know their stuff, even if they sometimes deliver this knowledge with all the enthusiasm of a rain-soaked cat.

Here's what really kills me about BASE London - it works for pretty much any occasion. Quick lunch? Check. Family dinner with the kids? They've got a children's menu that doesn't assume your offspring only eat chicken nuggets. Date night? The lighting is forgiving enough to make both you and the pizza look good. Even breakfast and brunch are solid options, which is just showing off for a pizza place.

I suppose I should mention they do delivery too, though their pizzas definitely hit different when they're fresh from the oven. If you must order in, just know that while the quality remains annoyingly high, the temperature might need some help from your own oven.

Look, I didn't want to like BASE London. I wanted to dismiss it as another mediocre addition to the city's oversaturated food scene. But here I am, regularly dropping in for everything from morning coffee to evening pizzas, muttering under my breath about how inconveniently good it is. Save yourself the struggle and just accept that this place is worth visiting. Just don't tell them I sent you - I have a reputation to maintain.